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Reputation and Brand Image: using customer insight to keep intelligence up to the minute E-mail

"Risk" is all over the news. In business, Risk and Crisis Management are critical skills. Process-wise, nowhere in your business model is risk and crisis management more suited than in "voice of the customer work." In today's world, when often the first thing people do is "to google" a subject, what does the world see about you? When the subject of that google search is your Company, what first impression does the web present, and, what problems shadow your Brand or your Reputation?

Actually, there is, in all likelihood, a wealth of opportunity for you in that evidence- Evidence to be mined and tested and acted upon in your customer relationship management communications efforts. We believe that the best CRM initiatives help to monitor in near real-time that treasure of opportunity and use customer insight work to connect back to the marketplace. This helps businesses manage the language of the marketplace and ensure that their values align with their targeted audiences and customers to demonstrate evidence of their involvement and dialog with them.

Companies must use their customer insight, "voice of the customer", and other market research activities as a vital, living, actionable, and connected part of their CRM initiatives. In today's world, "the winners" will use their CRM projects to ensure that "voice of the customer" work is fed back into the knowledge management and activities of day to day business.

These companies will be able to align the softer elements of business: values - culture - brand- reputation- and customer experience, with coordination and cooperation growing across all functional areas as they instill a customer-focused orientation. For more than one pundit has concluded that "companies that do the best aligning their corporate values with key stakeholder and customer values will rule the marketplace."

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CRM Management

Customer Relationship Management.
Customer relationship management (CRM) is
a business strategy achieved through a customer-
based and customer-focused alignment of people,
processes, and data.  Our compass is set directionally
along a roadmap guaranteed to build loyalty and
across the value chain with the right
core customers.

A Proven System

Chrysalis Marketing Provides a Proven Roadmap.
We guide your business to success in understanding
and using CRM to its fullest potential.  Whether you
are looking for incremental improvements in your
customer relationships or a comprehensive CRM
program, we are here to help you meet your
business goals.