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With over 40 years in sales, marketing communications, incentives and performance and sales-driven environments, we bring experience both in consumer and B2B sales. Whether you are dealing with professionals serving a door-to-door or retail customer or a complex-sale that takes months to develop and close, we know how to ramp performance up to its highest level.

We've worked within the systems developed by others, so there is no loss of investment by involving Chrysalis Marketing. From 4-S training to Consultative Selling, Miller-Heiman modeling, Call Center sales or working with "the bestiary", we have the experience to share and the skills that we know how to improve, which will drive loyalty: increased sales, increased product penetration, increased margins, decreased employee discouragement, et. al.

Your sales people are in the front line of your business, so they are the most easily recognized “faces” to your customers and channel partners. When you look at results from your customer-facing roles, are your sales efforts optimized? Is customer loyalty nurtured?  Is your team empowered to make a difference in customers’ experiences?

Every sales force wants to learn how to maximize performance, refine skills, and optimize resource allocation. You, as a business leader, want sales to perform effectively and efficiently, and you expect them to understand and contribute to strategic goals.

Chrysalis Marketing works with your sales team, whether captive or independent, to build an optimized, customized sales model that addresses these concerns and every element of sales and performance management:

- Sales Effectiveness Assessment will map your customer-facing processes and evaluate the defined steps to the sale, targeting, account ownership challenges, forecasting, customer experience management, competitive obstacles, and more.

- Marketing Optimization Model uses actionable and proven analytics-driven models to identify key groups of customer accounts and their buying behaviors, determine accounts’ lifetime value, supply market coverage models for your situation, and provide targeted strategies to reap the benefits of these insights.

- Integrated Data-Based Sales harnesses your customer insight, data, and customer experiences to enhance the sales process and team productivity. Does your sales team have real-time knowledge of customer preferences/experiences? Do they understand the customer’s buying process and what’s important at each account level? This will give them the edge they need in day-to-day customer interactions.

- Partnering Effectively with the Contact Center maximizes your reach, lowers your cost of sales, and builds strong relationships with customers and channel partners. We can show your sales teams how to do this, equipped with training, processes, data, metrics, and incentives to make this a reality.

- Sales Planning, Major Account Cultivation, and Complex B2B Sales in difficult environments are the focus for intensive review and tailored solutions for your biggest sales challenges. Whether you face channel conflict, competitive inroads, customer disaffection, or a breakdown in sales fundamentals, we work with you to fully identify the problem(s), build and execute the work plan for improved performance, and measure progress towards your goals.

We believe ‘value is ultimately created at the boundary between a company and its customers”.  Your sales team is key to creating customer loyalty – and that’s where Chrysalis Marketing  can help you the most.

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CRM Management

Customer Relationship Management.
Customer relationship management (CRM) is
a business strategy achieved through a customer-
based and customer-focused alignment of people,
processes, and data.  Our compass is set directionally
along a roadmap guaranteed to build loyalty and
across the value chain with the right
core customers.

A Proven System

Chrysalis Marketing Provides a Proven Roadmap.
We guide your business to success in understanding
and using CRM to its fullest potential.  Whether you
are looking for incremental improvements in your
customer relationships or a comprehensive CRM
program, we are here to help you meet your
business goals.