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Actionable Research is designed to accomplish that goal: to make the findings actionable.

Although we often believe that we know everything that there is to know about our given situations, it just isn't so. In fact, our insistence that we don't need anyone from the outside to help us fully understand our situations has led numerous firms, both big and small, down the wrong path.


Here are a few of the steps taken in a "typical research" project:

Research phases will include project definition, timing, and approach; design of the instrument; fielding of the research; tabulation and cross-tabulation of the findings; formulating qualitative and quantitative observations derived from the findings; developing recommendations for acting on the observations; and a creating a plan for implementing the recommendations, including resources required, timeframes, costs and expected financial benefits.   Once the project is defined (first phase described above), we will confirm the time duration for this work which typically extends for approximately 6 weeks.  After this time, if additional consultation is desired, we will mutually assess our ongoing relationship and the fee structure.  Payment will be in advance for the first two weeks, and thereafter invoiced every two weeks after the work is performed and paid upon receipt of invoice.



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