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The CRM Compass Approach

The Chrysalis Marketing team uses a collaborative, strategic approach to meet your business
needs. We develop Customer Relationship Management programs tailored to your organization’s
unique situation. A thorough, fact-based, and integrated approach characterizes all of our work.
We incorporate into your CRM initiative:

• The application of powerful and proven loyalty and marketing concepts such as the Service
   Profit Chain, the Balanced Scorecard, and Concurrent Marketing

• Best practice models from multiple disciplines and industries

• Measurability and accountability

• Training, behavior transformation, and change management

• Integration across functional areas and channels like sales, service, contact centers, data
  management, and more

• A Portfolio Management approach to customer loyalty that recognizes all customers are not
  equal and that customer selection is key

• The application of customer insight, analysis, and modeling

• Business process mapping to understand customer interactions and lifecycles and how to
  drive increased customer loyalty and satisfaction

• A technologically neutral approach to fit your goals and your budget


More Info

CRM Management

Customer Relationship Management.
Customer relationship management (CRM) is
a business strategy achieved through a customer-
based and customer-focused alignment of people,
processes, and data.  Our compass is set directionally
along a roadmap guaranteed to build loyalty and
across the value chain with the right
core customers.

A Proven System

Chrysalis Marketing Provides a Proven Roadmap.
We guide your business to success in understanding
and using CRM to its fullest potential.  Whether you
are looking for incremental improvements in your
customer relationships or a comprehensive CRM
program, we are here to help you meet your
business goals.