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Concurrent Marketing, Frank Cespedes              Customer Connections, Wayland & Cole



                                                     

Customer Win-Back, Jill Griffin                          
Improving Performance, Rummler & Brache

                                                    

Segmentation Marketing
, Berrigan & Finkbeiner      Strategy Maps, Kaplan & Norton

 

 

Value Migration, Adrian Slywotzky




 

 
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CRM Management

Customer Relationship Management.
Customer relationship management (CRM) is
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